When producing your sticker labels, think of how you would desire your customers to feel once they purchase your product. Sophisticated and classy, as your exclusive type of wines suggests? Rustic, vintage and hip, exactly like your market for organic veggie produce? Everything sweet and wonderful, on your sweets-loving cookie-buying customers? These themes, in-line along with your branding details, will help you produce the right colours, patterns, fonts and images that will be most reliable in your target market.
When conversing with your potential sticker printer and supplier, go over the packaging, stocking and conserving techniques for your product. There are particular paper stock and sort of adhesive appropriate for different materials and conditions. Stickers on your paper bags and takeout boxes may be completely different from the sticker on your food jars, bottles or frozen products. The latter would require a certain form of paper and adhesive which could endure extreme temperatures and moisture.
Request for specialty items also needs to be cleared straight away. Lots of vegetarian and vegan food suppliers, for instance, prefer their packaging to reflect their earth-friendly philosophy, therefore they prefer labels using recycled paper printed with soy-based inks. Others think about marketing gimmicks-such as children’s snacks or boxes that transform into paper toys or cut-outs-which should be addressed in selecting the most suitable sticker labels.
Source: Barney's Labels is one of the leading sticker printing providers in Australia, which creates professional designs for any of your personal and business needs.