The most important component that a marketing item must have is value. The chosen item has got to be useful, practical or at least entertaining; otherwise, recipients of the product will just stash it in a hidden place never to be seen again, or more terrible, throw it out with the garbage. A marketing item that is not used or perceived by its viewers is of no use not only for its receivers, but also for the company; after all, the purpose behind its distribution is to get the brand recognized by more people. To search for valuable items for a particular audience, try to imagine what the members of the market might need. For example, if your target market is made up of students or office workers, printed lanyards to hold identification cards are a good item to give away. Whereas, if your audience resides in an area with a hot climate, then stubby holders that can keep drinks cool can be of value to them.
The final consideration when choosing promotional products is style. In marketing, image is everything - and the presentation of an item can have some influence on the public’s perception of the brand. In addition to creating a company’s image, style is also significant since it can influence a product’s usability. For instance, if the company chooses to give away shirts or tailor made caps, they have to make certain that these are stylish enough for people to wear. Poor design can keep customers from using a product, rendering it non-functional and decreasing its overall value as an effect.
About the author: Mike Craig is a company owner who was satisfied with the promotional products provided by On Time Promotional Products.